How exactly is BroadSign helping to monetize the digital out-of-home market?

 
Jan. 1, 2011

White Paper

One of the key barriers to DOOH industry growth has been the lack of a technology that would enable fully-automated execution of ad campaigns across multiple networks – from an insertion order to campaign monitoring to an affidavit and proof-of-play reports. In early 2009 BroadSign introduced BroadSign Open API (Application Protocol Interface) – an interface that allows any BroadSign-powered network to open their media properties to a third party via the BroadSign Server. The fact that all of these networks run on BroadSign SaaS and reside on the largest shared tenant infrastructure creates an unprecedented opportunity for automating the full cycle of cross-network media placement through BroadSign Open.


Topics: Advertising , Audience Measurement

Companies: BroadSign



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