How does a mall benefit from a digital signage system?

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July 21, 2008

White Paper

To standout to consumers in today's increasingly on-demand and interconnected marketplace, it is imperative to stay technologically up-to-date. So why not implement a digital signage system?

Imagine what you could do with
  • an additional outlet for advertising revenue
  • a renewable and fresh way of updating the mall experience
  • the ability to reach more trend-savvy consumers and storeowners
By implementing a digital signage system, you can provide a better wayfinding experience to your shoppers through navigational kiosks. You can better target and communicate with passersby with attractive digital displays.  But perhaps most valuable is the ability for to easily update your marketing--with little or no extra expense--so that your messaging remains relevant. It is a tool that allows you to improve upon and better customize your marketing.

NEC has compiled information from industry experts into this complimentary guide in order to ease the process of researching a digital signage solution for your mall. It addresses frequent concerns, provides information about creating a digital signage solution and has a list of questions to help create a dialogue about digital signage with key decision makers.

Topics: Retail

Companies: NEC Display Solutions


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