About the sponsors
Introduction A new tool in the bag …
By Travis K. Kircher
Chapter 1 An overview of digital signage
How it affects the business process
Why is it so challenging?
Content delivery: wired vs. wireless
Unique features of digital signage networks
Chapter 2 Using digital signage in the facility
Value proposition for the patient
The waiting game
A fountain of information
A window to the operating room
Speeding up the check-in process
The value proposition for the provider
Communication with staff
Communication with patients
The brand’s the thing
Case study: Calgary Health Region makes room for NEC medical displays
Chapter 3 The rules of good content
“Feeding the beast”
Set aside resources
A wealth of content
Avoiding ad fatigue
Chapter 4 Making the right purchasing choices
Deciding on the hardware
Built to last
Software that works
Content management software
Maintenance and upkeep
Stethoscopes. X-ray machines. Tongue depressors. Heart monitors. Treadmills. Cotton balls. Medical gauze. Syringes. Blood pressure monitors.
These are the tools of the healthcare profession. For some, they might inspire feelings of dread — most likely all of us have spent time in the doctor's office or the hospital, and while the staff may have been pleasant and professional, the visit probably didn't nudge a Caribbean cruise off our list of top-10 most pleasurable experiences.
But regardless of the emotional responses these items dredge up, most patients would be comforted to know that their physician is equipped with the latest and greatest in medical technology. Case in point: an EKG machine may cause a shudder in the faint-hearted, but at least it demonstrates that the practice is keeping up with the times.
But digital signage?
While most wouldn't expect a doctor to pull an LCD or plasma screen out of his or her bag, don't be too quick to dismiss the idea — many doctors' offices, hospitals and nursing home are quickly discovering that digital signage can revolutionize the way they communicate with their patients. The advantages become clear as soon as soon as the details are delved into: digital signage is visually dynamic and engaging. It's flexible. Content can be changed or updated at a moment's notice. Best of all, it is one of the most effective means of communicating information to the viewer.
But this is a hospital, not a retailer. Hospitals aren't about beaming ads to unsuspecting viewers and trying to sell them products. Heatlhcare isn't about advertising at all — it's about healing people. And healthcare professionals don't serve consumers. They serve patients.
Spot on. But digital signage does far more than communicate advertising. It educates. It can tell — or rather, show — the confused patient suffering from supraventricular tachycardia what to expect when he undergoes a heart oblation. It can soothe the nerves of the anxious little girl suffering from tonsillitis by providing her with something to look at while she sits in the children's hospital emergency room with her mom (because as most parents know, sometimes that three-month-old copy of Sesame Street magazine doesn't cut it). Touch screen displays even can be used to help the patient find his way to the maternity floor or to speed up the hospital check-in process.
Digital signage is a relatively new technology, and various industries themselves are still scrambling to discover how it can best be put to use in their communications strategies. The companies and organizations that move first will be the ones on the cutting edge. The healthcare industry is only now discovering the many benefits digital signage has to offer. Demonstrating these benefits is what this guide is about.
We'd like to thank NEC Display Solutions, the sponsor of this guide, for enabling us to provide it to our readers free of charge.