Growing the Digital Signage Economy Beyond $7 Billion Annually

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June 5, 2013

Case Study

In a few short years, digital signage evolved from a nascent technology with a highly fragmented ecosystem into a thriving, moderately well organized $7 billion industry with expected 40% cumulative annual growth rate.  Worldwide digital out of home (DOOH) advertising revenue was $2 billion in 2011, and is growing at a projected rate of 15% annually.  Accordingly, Intel predicts that by 2015 there will be 10 million media players powering 22 million digital screens. For those in the business, these numbers portray exciting times.  

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Topics: Advertising , Audience Measurement , Cloud-Based Digital Signage , Content Management , Display Technology , DOOH Advertising , State of the Art Digital Signage

Companies: Intel Corporation

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