Growing the Digital Signage Economy Beyond $7 Billion Annually
June 5, 2013
In a few short years, digital signage evolved from a nascent technology with a highly fragmented ecosystem into a thriving, moderately well organized $7 billion industry with expected 40% cumulative annual growth rate. Worldwide digital out of home (DOOH) advertising revenue was $2 billion in 2011, and is growing at a projected rate of 15% annually. Accordingly, Intel predicts that by 2015 there will be 10 million media players powering 22 million digital screens. For those in the business, these numbers portray exciting times.
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