Fundamentally changing how products are presented at tradeshows.

Aug. 13, 2009

Case Study

As a global company, it was imperative Ciena find a technology that offered global reach and crystal clear product communication across all customer touch points. Ciena’s high-end products can be difficult to obtain and ship for use at industry tradeshows, particularly with international venues. With 40-plus shows worldwide per year, Ciena’s product shipping costs consumed a large portion of the event’s budget. This was money that Ciena knew could be better spent in other areas.

“Our existing three-dimensional wire frames lacked the resolution we needed to visually showcase our products online, and they didn’t have the ability to convey a marketing message,” said Bill Rozier. “Once we saw the Kaon products we realized that this solution would truly allow our marketing process to begin.”

Whether in a store, at a tradeshow, or in any other setting, the Kaon v-OSK lets customers “experience” interactive products on a large-screen digital display, delivering the next best thing to having a product in hand.

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Topics: Assisted Selling/Point-of-Decision , Associations / Events , Display Technology

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