As a global company, it was imperative Ciena find a technology that
offered global reach and crystal clear product communication across all
customer touch points. Cienas high-end products can be difficult to
obtain and ship for use at industry tradeshows, particularly with
international venues. With 40-plus shows worldwide per year, Cienas
product shipping costs consumed a large portion of the events budget.
This was money that Ciena knew could be better spent in other areas.
Our existing three-dimensional wire frames lacked the resolution we
needed to visually showcase our products online, and they didnt have
the ability to convey a marketing message, said Bill Rozier. Once we
saw the Kaon products we realized that this solution would truly allow
our marketing process to begin.
Whether in a store, at a tradeshow, or in any other setting, the Kaon
v-OSK lets customers experience interactive products on a
large-screen digital display, delivering the next best thing to having
a product in hand.