Four Soft ROI Benefits of Digital Signage in the Restaurant Industry

 
May 17, 2010

White Paper

Soft ROI includes benefits that impact the bottom line by increasing business and/or increasing profits, but that are not directly quantifiable. The benefits of digital signage in a restaurant go beyond straight profit and loss; they also include intangible benefits such as:

  • Increased efficiency
  • Improved employee and customer satisfaction
  • The ability to test market
  • Minimizing environmental impact

Topics: Assisted Selling/Point-of-Decision , Customer Experience , Digital Merchandising , Display Technology , Marketing , Menu Boards , Restaurants , ROI


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