Five Keys to Driving Sales with Digital Signage

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Jan. 18, 2011

White Paper

Digital signage can have a significant impact on retail sales, with at least a 15 percent sales lift on promoted items being common. But developing an effective screen network requires solid planning and careful selection of supporting technology. When creating an in-store digital media plan, consider:

  • Location
  • Context
  • Engagement
  • Integrity
  • Measurement

Topics: Assisted Selling , Assisted Selling/Point-of-Decision , Content , Content Design and Aesthetics , Digital Merchandising , Retail , Retail Digital Signage

Companies: ComQi – Customer Engagement Technology


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