Five Decisions for Successful In-Store Digital Signage Deployment

April 20, 2011

White Paper

The purpose of this white paper is to share the details, knowledge and experience that the author and Vital Media management and technologists have gained over the years through deployment of more than 700 digital signage installations at independent retailers across North America.

Having helped some of the largest brands in the world introduce and roll out digital signage programs in their co-op channels, it is our hope that by sharing our observations we can assist both experienced and inexperienced marketing and channel managers who are considering digital signage for in-store POP messaging.

Topics: Digital Merchandising , DOOH Advertising , Large-Scale Deployment , Retail Digital Signage

Companies: Vital Media

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