Sponsored by:

Fighting Showrooming with Digital Technology

 
Publication Type:
White Paper

Published / Updated:
July 24, 2013

More and more consumers are visiting a brick-and-mortar retailer to gather information about a product, talk to a salesperson and view a demonstration before heading home to order the product from an online retailer at a lower cost. Clearly, no retailer can stay in business by serving as a showroom for an online retailer. This white paper, sponsored by Scala, explains how digital technology can be used by retailers to improve the customer experience and spur a buying decision.



Scala

Scala creates intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions improve brand loyalty, optimize customer experience, and reinforce business objectives.

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