Fighting Showrooming with Digital Technology
July 24, 2013
More and more consumers are visiting a brick-and-mortar retailer to gather information about a product, talk to a salesperson and view a demonstration before heading home to order the product from an online retailer at a lower cost. Clearly, no retailer can stay in business by serving as a showroom for an online retailer. This white paper, sponsored by Scala, explains how digital technology can be used by retailers to improve the customer experience and spur a buying decision.
Retail Digital Signage