Feeding the Digital Signage Monster

 
Jan. 19, 2009
One of the often-misunderstood areas of digital signage is developing an effective content strategy to get the most out of your network.  

You installed your digital signage screens. Now what?

One of the often-misunderstood areas of digital signage is developing an effective content strategy to get the most out of your network. And although one could "simply make videos" for everything that you want to do, is that going to get you where you want to be, and how much will it cost to produce those videos on a regular basis?

Digital Signage is not the web, it's not TV, it's not print. It's this new thing. Video production houses think you have a broadcast TV budget. That's just not the case. The answer is to have a mix of - part static, part animation, part video. And the best companies producing content for digital signage today have figured out how to seamlessly integrate all three and re-purpose many of the media assets already available. Unless you fully understand how to do this effectively, you'll end up being yet another postscript in a litany of defunct companies that "just didn't get it."

This white paper will share some of the best-kept secrets on how to plan your content for a digital signage network.

Topics: Content Management , Customer Experience , Digital Signage Psychology , Interactive / Touchscreen , Retail

Companies: Scala, Inc.


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