DOOH Advertising

Publication Type:

Published / Updated:
Nov. 17, 2009

Digital out-of-home is one of the fastest-growing segments in advertising. Projections for the growth of DOOH include:

  • A U.S. market size of $2.5 billion in 2009
  • Nearly 35 percent of the total out-of-home advertising market
  • Growth of 6.2 percent in 2010
  • A compound annual growth rate of 9.4 percent through 2014

Learn the basics of digital out-of-home advertising, from content best practices and audience measurement to the trend toward a fully automated ad-planning and distribution system.

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