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Digital Signage: Your Guide to Digital Out-of-Home Media

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Published / Updated:
Jan. 28, 2010

Digital signage has been steadily cropping up over the last several years, and is revolutionizing the way organizations communicate with customers and employees. Look around and you’ll realize how many printed signs have been replaced by digital ones – in some cases, even that billboard you see as you drive or walk down the street. Now you see flat screens in your local Walmart, doctor’s office, school or university, or restaurant – and even in places like elevators or taxis.

To be in Times Square in New York City is to see digital signage on steroids – a place where people actually go to see the advertisements and be part of the scene.

What makes digital signage different?

  1. It’s placed-based: it reaches on-the-go consumers where they are

  2. It’s dynamic: when networked, screens from throughout the country can be updated from a central location.

  3. It's measurable: audience tracking technologies let you know exactly how many people are looking at their messages.

Digital signage and Digital Out-of-Home (DOOH) offers advertisers reliable, measured dynamic media presentation with very concise market, location, timing and demographic targeting at a scale and price that makes DOOH one of the best advertising tools available.

To learn more about the digital signage industry or to enquire about membership in the association, please visit the Digital Screenmedia Association website.

Download this complete report that was distributed in the January 2010 edition of USA Today that tells the full story of how this new media is taking on traditional media and setting new standards for the industry.

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