About the sponsors
Chapter 1 An overview of digital signage
How it affects the business process
Why is it so challenging?
Content delivery: Wired vs. wireless
Unique features of digital signage networks
Digital signage at the airport The arrival and departure board, reinvented
The importance of real-time messaging at the airport
Communicating with travelers
Advertising in airports with digital signage
Case study: ADFLOW Nuance Duty-free shops
Chapter 3 Digital signage on public transportation
Taxi digital signage gets the green light
Building the perfect screen layout
Incorporation of RSS feeds
Content and live TV implications
N.Y. cabbies threaten strike over digital signs in cabs
Cast study: London Underground video network
Chapter 4 Digital signage on the road
The controversy over digital billboards
Digital billboards and advertising on the road
Ask the expert: What is your opinion on digital billboards?
Pump-top displays come of age
To see the impact of digital signage on the transportation industry, a traveler doesnt have to look far. On the way to the airport, he sees digital billboards lining the highway, changing their messages every 20 seconds or so. When he stops to get gas, he is entertained by weather and news reports from a pump-top video screen.
Once at the airport, he checks the arrival/departure board, which is displayed on multiple flat screens. As he waits in the terminal, he engages in interactive touchscreen advertising. And once he lands and gets in a taxi, a rear-seat digital sign shows him where he is via GPS and shows ads for local restaurants.
While writing this guide, I experienced that chain of events several times. I was able to chronicle the digital signage applications I saw while in Paris Gare du Nord and Londons St. Pancras stations, Chicago OHare Airport, Las Vegas McCarran Airport, New York LaGuardia Airport and the worlds busiest airport, London Heathrow. On the ground, I spent a considerable amount of time in New York taxis and on the London Underground, both of which utilize digital signage in unique ways, as we will explore later.
In this guide, we will focus on ways the travel industry is using digital signage to make the experience easier for its customers, and technology that digital signage companies are designing to capitalize on those opportunities.
We would like to thank LG Electronics for their sponsorship of this guide, which allows us to provide it to you free of charge.
Bill Yackey, editor, Digital Signage Today