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Digital Signage in Taxis

 
Publication Type:
White Paper

Published / Updated:
Nov. 30, 2010

Digital signage is becoming an accepted feature of a taxi ride. Travelers now can see news and weather information, view advertisements for shops along the route and even play games. Benefits of digital signage in taxis include:

  • Viewership by up to 1.2 million people per day in some metropolitan areas
  • Targeted advertising
  • Easy audience measurement

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