About the sponsors
Chapter 1 An overview of digital signage
How it works
How it affects the business process
Why is it so challenging?
Content delivery: Wired vs. wireless
Unique features of digital signage networks
Chapter 2 Digital signage for out-of-home media
Focusing on "The Experience"
The waiting game
A product seller
The demand for interactivity
Chapter 3 The arena experience
Hot dogs, nachos and fries
Keys to good content
Chapter 4 The digital cinema revolution
Online movie distribution
Signage in the lobby
Its not easy keeping people entertained.
Everyone, from the earliest vaudeville actor to the most celebrated motion picture director, knows theres nothing more exhilarating for a performer than a standing ovation. The cheers. The applause.
The unbridled screams of Encore! Encore! They all form a musical symphony of excitement and adrenaline. The standing O is the audiences stamp of approval a physical expression that a performer has succeeded in his task of leading them on journey of escapism and romance.
But as todays entertainers are fully aware, its becoming increasingly difficult to hold the audiences attention.
Entertainment used to be such a trivial affair. You could keep the audience laughing with a humorous song-and-dance routine, a sly one-liner or even a conspicuously placed banana peel.
Musical aficionados were content to sit high up on the third-floor balcony of the opera house and squint at the tiny figure of the ballerina dancing below. And action movies? We all knew Flash Gordons rocket was made of cardboard, but that didnt matter we still thought the movie was a joyride anyway.
Todays audience members are a tough crowd. Theyre not willing to settle for silly gimmicks or sloppy workmanship. Theyre sophisticated and they have short attention spans. They want to see something vibrant, fast and clear. If what theyre looking at here and now doesnt excite their interests in the next five seconds, theyre going to look elsewhere.
In other words, theyre the generation that grew up on Star Wars and Super Mario Bros. Whoopee cushions and banana peels just wont cut it anymore.
Thats why digital signage is making such an impact in the realm of advertising and communication.
If youve been in the entertainment business for very long, youve probably already heard of digital signage. Its a means of pumping powerful and entertaining messages through a digital display usually an LCD or plasma screen. Digital signage is bright and colorful. Its content is vibrant; its messages dynamic. Unlike tired and outdated posters, digital signage has a way of grabbing consumers attention and drawing them into what it has to say.
There are a host of applications for digital signage in the entertainment industry, whether its the pre-game show at the local football arena or the moving menu board in the snack bar of the town movie theater. Whatever your entertainment needs might be, theres a good chance digital signage can provide the solution. This guide is here to show you how.
Wed like to thank LG Electronics Inc, whose sponsorship of this guide enables us to provide it to you at no cost.
Read on to find out how digital signage can be the key to your next standing ovation.
Travis K. Kircher, contributing writer, Digital Signage Today