Introduction Why is choosing the right hardware important?
Chapter 1 Screens
Consumer- versus commercial-grade screens
Chapter 2 Media players
Ease of repair
Flexibility and size
Chapter 3 Connectivity
Chapter 4 Installation and mounting
It's becoming more and more apparent that industries that don't find a way to incorporate digital signage into their operations risk getting left in the competitive dust.
Verticals from healthcare to hospitality, restaurants to retail and advertising to aviation are using digital signage to reach their customer base. Go into a doctor’s office and chances are there will be a digital display offering tips on how to stay healthy. Visit any quick-service restaurant and it's probable that menu items and nutritional information are displayed on a digital menu board.
Even as the economy barely stumbles out of the malaise of the past few years, the digital signage industry continues to grow. A 2013 Arbitron study showed three-quarters of total U.S. adults, or about 74 million people, have noticed advertising on static billboards, sides of public buses, bus shelters, taxi cabs, commuter rails, subways or any street level advertising such as kiosks or newspaper stands in the past month. Viewership among travelers is 84%.
A joint project conducted by Intel, Research Strategy Group, Ontario Lottery and Gaming, Capital Networks and EdCom between August and December 2012 looked at the effects of digital signage on non-gaming sales and offers in a casino environment. The study indicated that the use of digital signage drove sales increases on restaurant items displayed on that signage of as much as 127 percent.
Clearly, the case for digital signage has been made, and business operators are recognizing that. According to research firm P.Q. Media, digital out-of-home media, including place-based video networks, are one of the fastest growing sectors of the so-called "Digital and Alterative Media" marketplaces. The firm estimates that the out-of-home sector now represents 11.1% of the $104 billion global marketplace for DAM advertising, which also includes Internet and mobile.
But knowing how a digital signage network is put together can be a mystery for those business operators who would rather spend their time taking care of customers than learning about digital signage technology. For them, DigitalSignageToday.com has compiled a primer to digital signage hardware.
Included is information about the best type of screen to buy, considerations when choosing between a PC and a media player, information on how to deliver content to the screens and points to think about when installing digital signage.
We’d like to thank technology company HP, whose sponsorship of this guide enables us to offer it to you at no cost.