Introduction Reinventing the bank experience with digital signage
Chapter 1 Benefits of digital signage
Chapter 2 Why digital signage is good for financial institutions
Chapter 3 Value of content
Chapter 4 Selling digital signage in the banking industry
Chapter 5 Locations for digital signage
Digital signage, in just a few short years, has proven to be a revolutionary technology for many industries, connecting businesses with consumers like never before. Financial institutions are banking on dynamic flatscreen visuals to have a similar positive impact.
Opportunities abound for everything from tiny credit unions to major banking chains.
Financial institutions actually were among the first businesses to deploy digital signage years ago, before the approach and the screens were actually called digital signage.Their closed-circuit TVs in lobbies disseminated information and programming targeted at promoting services.
Perhaps more so than at any other time,financial institutions find themselves under increasing pressure to connect with customers quickly and effectively.The immediacy stems from changing financial habits that have resulted in customers having fewer and fewer reasons to visit a branch. Paychecks are now handled via direct deposit, ATMs take care of most cash withdrawal functions and loan applications can be submitted through an online banking portal.
These days, a bank may have only a few moments to capture a customer’s attention and convey its message, making it more important than ever to provide the best customer experience possible. In an ever-increasing number of instances, that customer experience is being provided with the help of digital signage.
Instead of a cardboard counter sign touting the bank’s Christmas Club account, a digital display shows a video of smiling children opening presents on Christmas morning. Instead of a brochure touting the bank’s credit card, a digital sign shows a family traveling around the country. And instead of a banner advertising low mortgage rates, a digital sign shows a young couple moving into their first home.
As it has done with retail, digital signage is allowing financial institutions to hone the in-store experience with a level of precision and visual appeal that has never before been possible. It is an evolution that is in process and one that will result in the total reinvention of the bank branch.
We would like to thank LG Electronics for its sponsorship of this guide, which allows us to bring it to you free of charge.