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Digital Signage Enhances Communication and Draws Attention of Consumers

 
Publication Type:
Case Study

Published / Updated:
May 15, 2009
TMI Forest Products needed to get the word out to consumers about its latest fencing system. But standing out in a long aisle of other wood products wasn't easy. AVI created interactive digital signage, featuring flash animation, music and a voice-over. The signage drew the eye of the consumer and clearly explained what the fencing system offered and how easy it was to assemble; it also kept store employees informed about the product. 

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