Digital Signage Enhances Communication and Draws Attention of Consumers

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May 15, 2009

Case Study

TMI Forest Products needed to get the word out to consumers about its latest fencing system. But standing out in a long aisle of other wood products wasn't easy. AVI created interactive digital signage, featuring flash animation, music and a voice-over. The signage drew the eye of the consumer and clearly explained what the fencing system offered and how easy it was to assemble; it also kept store employees informed about the product. 

Topics: Customer Experience , Digital Merchandising , Display Technology , Retail

Companies: Digital Signage Today

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