The very nature of digital signage—its digital form—separates it from traditional marketing. It is utterly unlike printed media or TV advertisement. Yet some digital signage marketing is indistinguishable from its printed or broadcast counterparts.
Digital signage is uniquely suited to respond to all of a shopper’s “need states”—which often ago beyond a mere desire for information. Here, in digital signage, is an opportunity to connect with your consumers on an emotional level.
Harley-Davidson and Foot Locker are two companies that have taken advantage of this promising opportunity. To find out how they are connecting with their shoppers, please sign up for this complimentary guide from EnQii.