Digital Out-of-Home Made Easy for Advertising Agencies

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Feb. 2, 2010

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Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.

Topics: Advertising , DOOH Advertising , Retail

Companies: NEC Display Solutions

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