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Digital Display Technology: An Introduction to Digital Signage

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Published / Updated:
April 19, 2013

It’s no secret in today’s business landscape that digital signage is one of the most effective and eye-catching communications mediums on the market.Spend time with any marketing professional and it’s easy to feel the excitement generated around digital technology. The enthusiasm is electric. Convinced by the vibrant colors and sharp resolution that a digital display provides, CEOs are ready to deploy dozens of displays under their company’s banners. But before signing on the dotted line and rolling out the cash, it’s important to understand exactly what digital signage is and how it works. In this guide, sponsored by LG, learn:

  • What kind of display will best meet the deployment needs: plasma or LCD? 
  • What are the pros and cons of each? 
  • How will digital technology change in the next five, 10 or 20 years? 
  • What about terminology — what is the language of digital technology?

LG Electronics USA, Inc.

LG offers an impressive range of displays to enable a wide variety of applications optimized for the key vertical markets. These displays are designed to meet the highest quality standard required in professional applications at lowest possible cost of ownership.

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