Developments in Audience Measurement for Digital Signage

Dec. 15, 2010

White Paper

To fully understand the effectiveness of digital signage, it's important to be able to measure the reach of the technology and allow the advertising community to compare its audience data with that of other media platforms, such as TV, radio and the Internet. Anonymous Video Analytics, which uses algorithms to measure the demographics of a digital signage audience, is one way to measure the effectiveness of the signage. Anonymous Video Analytics can measure:

  • Potential audience
  • Useful audience
  • Gross rating points

Topics: Audience Measurement , DOOH Advertising


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