Delta Airlines Achieves New Heights with Digital Signage

 
Oct. 21, 2010

Case Study

Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

  • A 15 percent increase in awareness of Delta
  • A 28 percent increase in awareness of Delta as an international carrier
  • A 61 percent increase in people likely to recommend Delta to others

Topics: Advertising , DOOH Advertising , Transportation / Travel

Companies: DigitalSignageToday.com


Related Content


Latest Content


 

TRENDING

 

WHITE PAPERS