Delta Airlines Achieves New Heights with Digital Signage

 
Publication Type:
Case Study

Published / Updated:
Oct. 21, 2010

Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

  • A 15 percent increase in awareness of Delta
  • A 28 percent increase in awareness of Delta as an international carrier
  • A 61 percent increase in people likely to recommend Delta to others

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