Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network

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Oct. 16, 2009

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Digital signage networks may run well from a technical standpoint, but if operators don't know how to attract advertisers, revenue will suffer. Integrating content with quality advertising is a common problem, but operators can design digital signage systems that appeal to advertisers. Lessons include: 
  • Give advertisers what they want, such as full-screen ads
  • Make space simple for advertisers to buy
  • Utilize a universal platform
  • Provide industry metrics and proof of performance 

Topics: Advertising , Content Management

Companies: NEC Display Solutions

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