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Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network

Publication Type:
White Paper

Published / Updated:
Oct. 16, 2009
Digital signage networks may run well from a technical standpoint, but if operators don't know how to attract advertisers, revenue will suffer. Integrating content with quality advertising is a common problem, but operators can design digital signage systems that appeal to advertisers. Lessons include: 
  • Give advertisers what they want, such as full-screen ads
  • Make space simple for advertisers to buy
  • Utilize a universal platform
  • Provide industry metrics and proof of performance 

NEC Display Solutions

NEC is dedicated to pulling together cutting-edge display technology and leading industry experts in order to deliver the most dynamic display solutions available today.

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