Content 360: How Great Content Reinvents Digital Signage Networks
July 19, 2010
When most digital signage operators think of content for their networks, they tend to focus strictly on
advertising content. This makes perfect sense; signage networks exist to make revenue and provide an effective way to direct advertising content at consumers at the point of purchase. This is also a carry-over from the roots of the digital signage industry where television monitors running ads were seen as a cost-effective alternative to poster ads.
Content Design and Aesthetics