When Amway set out to build a modern new headquarters in Thailand in 2012, their plan was to build a state of the art 9,000 square meters Amway Experience Center which is the first of its kind in Asia. Company executives envisioned modern architecture both inside and out with vast product and brand showrooms. They wanted each of their core brands to be supported with integrated displays and multimedia and audiovisual capabilities.
The center would be a place to train members and distributors on Amway products and to promote the Amway lifestyle and business opportunities. Nutrilite®, Glister®, Artistry®, i-Cook® and more are showcased in designated exhibition areas, and they wanted their products and brands to come to life in an interactive way.