Calculating ROI for Digital Signage

 
Publication Type:
White Paper

Published / Updated:
Jan. 30, 2012

ROI is one of the most important calculations for a business. More than straight profit, ROI is the calculation of how long it will take for a user to recoup his investment and begin to make money. This white paper, sponsored by DSA Phototech, discusses several factors that need to be considered when calculating ROI for digital signage, including:

  • Hardware
  • Software expenses
  • The difference between ROI and ROO

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