Operating on a local level allowed Digital Ad to build friendly ties with advertisers in the area.Affordable ad rates, combined with state-of-the-art campaign planning and reporting tools, are part of the great service that compels local businesses to try digital signage advertising. Many of them end up becoming regular customers.
However, Digital signage software can be expensive to purchase and maintain, and even more expensive to design and care for inhouse. DigitalAd needed a solution that would provide a robust toolset for planning and booking screen space, manage the ad space inventory and execute campaigns from content upload to proof-of-play reports. The company wanted to focus mainly on the media aspect of the business and outsource the technology part as much as possible.
Upon reviewing several options, DigitalAd chose to subscribe to BroadSign Suite, a software-as-a-service (SaaS) platform that can be scaled to a virtually unlimited number of screens. In addition to supplying a complete network infrastructure, the BroadSign Suite enables DigitalAd to manage media space inventory and execute advertising, promotional and information campaigns of any complexity.