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BrightSign Delivers Background Content in Real Time for CNBC

Publication Type:
Case Study

Published / Updated:
Jan. 15, 2014

BrightSign was selected by CNBC to complete an integral component of its recent studio overhaul. The global leader in business news recently undertook a project to increase the flexibility of content delivery to screens immediately behind the news desk, and BrightSign figured prominently in the solution that was installed in late 2013.

“We’ve been looking at ways to streamline how we select and display content on the screens that serve as a backdrop to our on-air anchors and reporters,” said Lou Visconti, production technology specialist, CNBC. “Once I saw BrightSign’s app in action, I was excited to harness the app’s functionality to help us better manage and display background content.”


BrightSign is the uncontended market leader in digital signage media players, offering the most reliable and sophisticated solid-state players on the market today.

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