Best Practice Case Study: Samsung's Race to Innovation

 
Publication Type:
Case Study

Published / Updated:
Feb. 10, 2010

Working with Retail Media Consulting, Samsung took insight and turned it into action to help stimulate both their large format display (LFD) product goals and the retail industry in general. Looking for the cause of "real retail disease," their research found that shoppers were still desperate for retailers to "make it easier" to shop the store, provide better customer service and build better bridges between personalized online experiences and in-store experiences. It was from these observations that Samsung's "Race to Innovation" was born.

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