Benefits of One-to-One Marketing for Digital Signage Using Customer Recognition

 
Publication Type:
White Paper

Published / Updated:
Oct. 5, 2012

New customer-recognition technologies and data collection techniques now enable digital signage deployments to detect certain key indicators about viewers. Access to this kind of detailed information allows retailers to proactively tailor ads to viewers, opening new avenues for retailers to reach their targeted audience. This white paper will discuss how customer-recognition technology can increase digital signage ROI, including:

• Increased product and service sales
• Heightened valuation and relevance of content
• Prolonged longevity of existing solutions

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