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Audience Measurement with Anonymous Video Analytics

 
Publication Type:
White Paper

Published / Updated:
June 4, 2010

As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

  • Around-the-clock measurement of viewers
  • Knowledge of how long the viewer looked at the digital signage
  • Key demographic information


NEC Display Solutions

NEC Display Solutions is dedicated to providing innovative visual display solutions through award-winning products, advanced technologies, industry-leading service, and a wide-range of partners to complete any display need. 

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