An Explanation of NFC with Implications for Digital Signage

 
Publication Type:
White Paper

Published / Updated:
May 6, 2013

Near field communications (NFC) is described as self-contained microchips that can transmit information wirelessly over very limited distances. This white paper discusses how merchants can benefit from the use of NFC-equipped smartphones, including:

  • Increased customer satisfaction
  • Accelerated check-out speeds and increased transaction security
  • Streamlined ability to market directly to consumers
  • Integration between payments and couponing

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