The modern age is most certainly the digital age. There is no one that would argue with this. That means for any business to continue to be successful, they must find ways to keep up with this digital age. If you are a business and you are stuck in the past, then you may get left in the dust.
You cannot afford to let the competition come across as more professional, more modern and more up with the times than you. This is why it is so important for you to make use of such things as digital signage. There may have been a day when a sign was simply a sign. That is no longer true. Now, a sign can provide helpful information, important details, and even methods of advertisement for your company.