Selling Digital Signage in the Franchise and Dealer Models

Sponsored by Nanonation
Sponsored by: Nanonation
Type: White Paper
Overview | Download

In some scenarios, selling a digital signage package to an end user is pretty straightforward. The vendor meets with the deployer, outlines the available packages, discusses content options and closes the sale. The scenario gets much more complicated when the deployer is a franchisee or dealer partnered with a corporate brand. While the deployer is the one paying for the technology, the parent brand needs to have some element of control over both the technology purchased and the content displayed. This white paper, sponsored by Nanonation, delves into the various aspects of selling digital signage in the franchise and dealer models, such as:

  • Finding the right technology partner
  • Maintaining control
  • Controlling the content