Selfridges Turns to BrightSign to Launch its New Denim Studio

Sponsored by BrightSign
Sponsored by: BrightSign
Type: Case Study
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Selfridges, one of the world’s best-known department stores, used BrightSign’s solid-state players to help launch Denim Studio, the world’s largest denim store at its flagship location on London’s Oxford Street.

The new Denim Studio at Selfridges London is the ultimate destination for denim lovers, encompassing approximately 26,000 square feet staffed by 50 denim experts selling total of 60 brands. Customers can choose from thousands of styles and hundreds of exclusives priced from £11 to £11,000, including specialties such as Paige’s diamond-encrusted skinnies and J Brands’ Little Black Jeans.