Training Reimagined: A Powerful New Way to Make Sales Associates More Effective in an Omnichannel World

Sponsored by Wireless Ronin Technologies
Type: White Paper
Overview | Download

To be successful today, sales associates need to have quick and easy access to as much or more product information than their seamlessly connected customers. More importantly, this information needs to be relevant, targeted and timely, so they can truly influence customer behavior and connect customers with desired products — no matter where the products are in the supply chain.

By integrating the traditional strengths and technologies of both the Training and Marketing disciplines, retailers are providing sales associates with the product training and real-time sales support tools they need to create personalized retail engagement and effectively influence the behavior of today’s seamless, omnichannel customers.