Fighting Showrooming with Digital Technology

Sponsored by Scala, Inc.
Sponsored by: Scala, Inc.
Type: White Paper
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More and more consumers are visiting a brick-and-mortar retailer to gather information about a product, talk to a salesperson and view a demonstration before heading home to order the product from an online retailer at a lower cost. Clearly, no retailer can stay in business by serving as a showroom for an online retailer. This white paper, sponsored by Scala, explains how digital technology can be used by retailers to improve the customer experience and spur a buying decision.