Retail Digital Signage: Form, Fit and Function

Sponsored by NEC Display Solutions
Sponsored by: NEC Display Solutions
Type: White Paper
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Digital signage is now ubiquitous in the retail environment. Though it is shown to boost business, simply erecting a few screens in a store is no guarantee of a sales increase. Lack of strategy and poor coordination among other activities in the retail setting are among the biggest roadblocks to a successful deployment. This white paper, sponsored by NEC, explains the key strategy considerations: form, fit and function.