Growing the Digital Signage Economy Beyond $7 Billion Annually

Sponsored by Intel Corporation
Sponsored by: Intel Corporation
Type: Case Study
Overview | Download

In a few short years, digital signage evolved from a nascent technology with a highly fragmented ecosystem into a thriving, moderately well organized $7 billion industry with expected 40% cumulative annual growth rate.  Worldwide digital out of home (DOOH) advertising revenue was $2 billion in 2011, and is growing at a projected rate of 15% annually.  Accordingly, Intel predicts that by 2015 there will be 10 million media players powering 22 million digital screens. For those in the business, these numbers portray exciting times.  

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