The rise of Bring Your Own Device (BYOD) programs is considered the most radical shift in business computing since PCs entered the workplace. With personal mobile devices now mainstream and able to pack the same computing punch as business devices, companies are leveraging employees' desire to use their personal devices for work -- and reaping several benefits, including reduced technology costs.
And now smart B2C companies are taking BYOD to the next level -- by connecting with in-store customers via the customers' mobile devices. This not only builds stronger, more personal customer relationships, it also offers the opportunity to leverage the relationship for others to see via digital displays.
Whether it's giving customers the opportunity to download dynamic coupons from a digital display, filter a fast food menu for allergens, or play an interactive game and display their score on an in-store screen, companies are using today's advanced mobile and digital technologies to seize three key opportunities: better engage customers, drive purchase decisions, and deliver more relevant offers -- all of which, ultimately, increase loyalty and drive sales.
Read this paper from Wireless Ronin to learn more!