Like the pieces of a jigsaw puzzle, these elements of digital signage must be assembled properly to achieve a complete success in DOOH advertising.
Dorn Beattie, the founder, president and CEO of Solara Adworks in Vancouver, B.C., is one example of a puzzle master assembling these elements. He is currently building a digital signage network— known as Solara360—across North America as a franchisor.
This involves signing up franchisees to provide proprietary liquid crystal displays (LCDs) and related software to sports bar owners as a turnkey system. The system is provided to the bars for free.