Creating a New Sales Channel with Interactive Digital Signage
Sponsored by: Intel Corporation
Type: Case Study
Overview | Download
HSN*, a multi-channel retailer and a leader in transactional innovation, worked with Intel to create the “HSN TOUCHWALL: Play, Shop, Share”, a new, highly interactive sales channel that offers consumers a one of its kind, shopping experience.
The company collaborated with Intel to develop an immersive retail extravaganza that entertains and engages consumers. Programmed to offer consumers an “HSN New York Pizza Party”, this massive 13 x 8 feet touchwall could give people in public venues, like malls, sporting arenas and airports, the opportunity to take a pizza cooking class from world-renowned chef Wolfgang Puck. Four at a time, visitors stand at their own virtual kitchen counter and compete in a pizza-making contest.
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