The Importance of Data Feeds and Real-time Info in Digital Signage Applications
Sponsored by: NAVORI
Type: White Paper
Overview | Download
By rule of thumb, in traditional poster based printed advertising there is a fraction of a second of attention aperture to get the message – promo, branding… - across. This is where Digital Signage makes a basic difference.
When a message is animated, its impact is extended. Graphically animated or video content ‘moves’ and instinctively draws more attention than static images, seriously increasing the catch ratio.
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