Today's technology-savvy bank customers are helping to create a need for more sophisticated in-branch merchandising. According to market research frim comScore, 32.5 million people in the United States accessed banking information from mobile devices in June 2011 - up 45 percent from comScore's figures for the fourth quarter of 2010.
What's more, the newest generation of bank customers, those 18 to 32 years old, are embracing the latest digital tehcnologies even more rapidly. Currently, 70 percent of them own smart phones and 50 percent use those devices for banking.
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