Las Vegas Convention Center Reimagines Digital Signage
Tags: Advertising, Display Technology, Tradeshows
Source: DigitalSignageToday.com
Type: Case Study
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Smart City Networks, which manages all telecommunications for the Las Vegas Convention Center, was looking for a way to keep the digital signage revenue stream steady and build lasting partnerships for longer than the length of a show. To fulfill the new advertising model, Smart City Networks worked with Avnet to install a permanent digital signage network, including an 18-by-22-foot video wall and 14 digital signage installations in highly-trafficked locations. This case study discusses how the successful partnership between Avnet and Smart City Networks has been able to:

  • Create a steady revenue stream
  • Blend branding and direct marketing in a new way
  • Forge new relationships with vendors and advertisers