Maximizing Retail Sales by Moving Toward an Omni-Channel Strategy
Sponsored by: Hewlett-Packard Company
Type: White Paper
Overview | Download
Although there have been plenty of predictions on the demise of brick-and-mortar, the reality is customers still want the instant gratification and meaningful human interaction the in-store experience offers. This white paper, sponsored by HP, briefly outlines ways retailers are increasing sales and creating a new level of value through the seamless application of technology across multiple customer touchpoints, including:
- Mobile devices
- In-store technology, such as interactive signage and POS
- Web
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