London Eye

Sponsored by ComQi – Customer Engagement Technology
Type: Case Study
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London Eye, the world's tallest cantilevered observation wheel, has welcomed over 28 million visitors since opening in 2000. It boasts views of London which can reach distances of 40 km on a clear day. The digital media installation is part ofa new approach to communications aimed at reducing perceived queuing times and targeting passengers with engagingpromotional messages throughout their experience.