The economic downturn, coupled with the near-universal adoption of mobile web devices, has permanently changed the way consumers shop. Shopping trips begin online or at instore kiosks, and price comparisons and coupon searches via a variety of mediums are increasingly commonplace.
Post-recession consumers are looking for trust relationships with retailers. They are guarding their resources and have changed their shopping paradigm to a direction that is more selective and targeted. While it is generally the “brand” that has brought consumers back to the shopping environment, it is the “experience” at retail that builds loyalty and will keep them coming back.