‘Middle man’ partners with vendors and customers to build a thriving vertical channel

Sponsored by Intel Corporation
Sponsored by: Intel Corporation
Type: White Paper
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Convergence between IT and consumerelectronics was the hot tech topic whenIngram Micro began looking for waysto grow beyond traditional IT solutions.Digital signage came into focus “becausewe had relationships with so many of thevendors already,” explains Kevin Prewett,Vice President of the new Ingram MicroPro A/V and Digital Signage Business Unit(formerly Ingram Micro Digital Signage).“For example, we had the large formatdisplays and the components that wentinto media players. All of the piecesneeded to build digital signage solutionswere there.”